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Printing is tactile. It's about weight, texture, and light. This guide decodes the technical jargon so you can choose the perfect specifications for your project with confidence.
GSM stands for Grams per Square Meter. It measures density and quality.
Best for: Letterheads, invoices, forms, internal documents.
"Lightweight, flexible, standard copier paper feel."
Best for: Flyers, folded brochures, posters, inside pages of booklets.
"Substantial but flexible. No show-through. Professional quality."
Best for: Booklet covers, postcards, heavy flyers, menus.
"Stiff, rigid, holds its shape. Feels like a light card."
Best for: Business cards, luxury invitations, high-end packaging.
"Very thick, unbending, premium authority. The gold standard."
A finish isn't just a coating; it's a protective layer that defines how your brand feels in the hand. Choose wisely to make a lasting impression.
Smooth, elegant, and non-reflective. Softens colors for a sophisticated look. Scuff-resistant.
Best: Business cards, corporate folders.High-shine finish that makes colors pop and vibrate. distinctively protective and durable.
Best: Flyers, photo-heavy brochures.The ultimate luxury. A suede-like texture that feels incredible to the touch. Zero glare.
Best: Premium business cards, luxury invitations.A high-gloss varnish applied only to specific areas (like a logo) over a matt background.
Best: Logos, patterns, key headlines.Ink sits on top. Vibrant colors.
Ink absorbs into paper. Natural feel.
Stapled spine. Best for 8-64 pages. Economical and lays relatively flat.
Glued square spine. Best for 40+ pages. Look like a paperback book. Professional.
Metal wire loop. Pages turn 360 degrees and lie completely flat. Great for manuals.
Now that you know the specs, let's get your project moving.
